Businesses know that most of their customers are online using social media. It may seem simple: get a social networking page, link it to their website and that’s it. There is so much more to social media than having a page. Businesses must engage customers to come to their website using branding, not sales pitches. Engaging customers is about building a relationship with customers by communicating with them, showing off personality and helping them understand the business brand. The great thing about doing this is engaging customers create brand promoters. These brand promoters will give off more creditably in personal recommendations and word of mouth than business advertising the business themselves. So here are some tips for using social media to engage customers.
- Start slowly. With social networks like Facebook, Twitter, Google +, YouTube, Flickr, Instagram, it is easy to get carried away. Use one at a time and build the brand on that site before grabbing another. Use a creative digital agency for guidance on how to how to promote your website.
- Know the target audience. What is this business about? Are you selling merchandise or services? What are their likes and dislikes?
- Talk to customers in social media forums other than the ones owned by you.
- Be sure to follow up any comments and questions. That will show that the company is concerned about their situation and are determined to get it resolved.
- Remain indifferent and don’t be rude to customers. This can anger people; their anger can drive traffic up in a negative way.
- Don’t hire people not in the company to manage social media websites.
- Be authentic (honest and real).
- Don’t hide behind a logo. Put your best brand forward. People will get the assumption that you don’t care or are hiding something.
- Every once in a while let the founder, owner, or CEO speak in social media. Customers will see that the company cares when those prestigious people care.
- Speak out about real life situations in today’s world. This will form a personal connection and easily build relationships.
- Never be afraid to speak about painful issues in the company and in today’s world. When doing that, be respectful and tasteful. Don’t name names and be rude.
- The best blog posts come from people who are upset. Just be tasteful and mindful when doing so.
- Help out, but don’t stretch yourself too thin. It will become a burden.
- Listen and learn something new from customers. They can teach you something that may develop the business better and help it become a success. That’s why making sales pitches won’t work. Listening can help determine what is right and what is wrong with the company.
Engaging with customers is a great way to build your brand. Once the brand is established your business can thrive.