Domain authority, or the likelihood that a domain will be found though a search engine, is very important to having a thriving, successful website. Domain authority is determined by many factors, but most common are content, external links, and tagging. In addition the number of visitors also can contribute to an increase in domain authority, therefore the more people who visit a site, the higher the authority and the more people will visit the site. The question then becomes, how does one go about increasing their domain authority?
Social media is one important tool that can help to increase the domain authority of a website. Orangesoda is a company that offers social media services, including help with Facebook and Twitter, as well as local online social media sites. It is best to only pick one or two sites to really focus on so that the administrator of the website is not spread so thin that marketing falls through the crack. The more people that are reached, and the more times a website is tagged, the quicker their domain authority will increase.
Another good way to increase domain authority is syndication. Syndication is when something the administrator posted is added to the daily feed and read by others. This helps to keep the name of the website prominently featured and contributes to increasing the popularity of the site thereby increasing the domain authority. In addition, people will often link to what is in their RSS feed and having something linked to your website all grows the website’s presence. Finding collegues to link websites with with also help to grow domain authority, offering the opportunity to see and be seen by potential visitors to your sight.
Blogging is also an excellent way to increase your domain authority. Blogging tends to contribute tremendously to bringing people to a website. For one reason, the content is changing, keeping things fresh and interesting. Also, blogging invites interaction with people visiting a site, helping to draw them into not just the blogging page but any other attached pages. Between the increase in visitors and the constantly changing quality content, blogging can really contribute to growing your domain authority.
The most important way to increase domain authority, however, is good content. If the website has amazing content that visitors long to see then they will come. The more fresh and fascinating the content the more people will want to see it. Good quality content will do more to draw visitors and increase presence than any other contributing factor.
Increasing domain authority can be the single most important contributing factor to a website’s success. Orangesoda is a company that can help with utilizing the above strategies to assist a website grow its presence on the web and throughout the world.