The top local online marketing companies will tell you that search engine optimization is the single biggest way to attracting visitors to your website, and yet the majority of site owners simply do not have a clue what proper SEO techniques even are. They recommend getting familiar with the subject and offer assistance with these simple tips to improve the chances your website will be seen online.
One of the biggest problems that many website owners face is that they simply think because they have a website about acne, that keywords like getting rid of acne will drive pimple faced teens to their website by the thousands. The problem they just can not seem to understand is that there are millions of websites dedicated to acne that all use the exact same keyword. That means the chances of your website ever being found by the search engines and more importantly customers, is pretty much slim and none. You have to properly learn the techniques involved in researching your keywords properly. The goal here is to find longer keywords that have significantly less searches, and also used by less of the competition.
Most local online marketing companies agree that if you can use a tool like the free keyword tool in Google Adwords, and find a search term that gets a few thousand searches a month, with less than ten thousand competitors using it, your chances increase dramatically of being found organically in the search engines. Never settle on just one or two of these keywords either, take you time and begin looking for a bunch of key phrases that your users would type in the search engines looking for your service. You can gain valuable insight to what buyers are looking for by joining forums that relate to your website, and just read what the posters are saying. You could see questions like can lemons cure acne, does green tea kill pimples, and many more key phrases that get used frequently by buyers of acne products. This simple technique can literally turn your business completely around.
Once you have identified the keywords and key phrases that will bring you the traffic, do not make the mistake that local online marketing companies claim is the number two reason websites never get organic traffic. Do not place those valuable keywords in spun or duplicated content. Too many times a website owner will spend hours and days looking for the perfect bunch of keywords that visitors are using to search for products on their website and then paste copied content or PLR articles on the website with the new keywords sprinkled in the text. These articles have been used and reused all over the internet and add zero value to your website. You are actually hurting your website because the search engines will consider your site full of duplicate content and give you no additional value or reason to rank you. You are better off spending some time and creating some short paragraphs in your own words with those keywords, the result will be increased traffic and better placement in the organic search results.